Artificial Intelligence Transforms the Architectural Debate
Arch. Nir Sivan – Founder, Nir Sivan Architects
Imagine a trendy movie theater, all blue seats, each one occupied by a different person. But there’s a problem: when we try to verbally describe a space—especially in a crowd—everyone has their own interpretation. Words aren’t perfect because they rely on perception, experience, and imagination.
Now imagine an architect trying to explain their innovative vision. Using a pencil or their computer skills, they create an image that communicates far more effectively than words. But there’s still a problem: this form of communication is a monologue. The person listening would need to make the same effort to translate their own thoughts into images—but often lacks the time or skills to do so. This is what commonly happens in architectural debates, where ideas risk becoming trapped in one-way communication.
But here comes the breakthrough: a new technology in the world of architecture and design. A “secret weapon” called MidJourney and ChatGPT, generative artificial intelligence that transforms words into compelling images. Now, the architectural debate no longer stops at words—it becomes a visual whirlwind. Communication comes to life, ideas shine, and spread like never before.
This is the future of design—and it’s already here.
In collaboration with Fondazione Italia Digitale